Don’t have a dedicated marketing team?

I work with B2B business-development- and founder-led companies that are tired of marketing agencies that just “does stuff”.

Let me help you build marketing systems that turn strangers into repeat customers.

Start here Explore what I can do instead
Businesses owners & brands trust Logen
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Brands that Logen has worked on

Hi, I’m Logen Lanka

Why work with me?

I’ve led marketing for global brands and scrappy startups. But I work best with solopreneurs, small businesses and founders who want momentum without burning out.

As Head of Lifecycle Marketing across Asia-Pacific of Newfold Digital (the biggest competitor of Shopify and GoDaddy), I turned strategy into traction across teams and time zones.

Now based in Canada, I’ve supported brands in Singapore, Australia, and the US, bringing global insight into grounded, action-ready support.

Whether you’re local or overseas, I bring clarity that travels, and I won’t drown you in buzzwords. If I use a marketing term, I’ll make sure it actually means something for your business.

Get in contact Limited-time summer offer
Case Studies & Portfolio

What I’ve Done

From full-funnel campaigns to lead magnet launches, I’ve helped teams turn ideas into measurable outcomes. These are just a few snapshots of what’s possible when we work together.

Recommendations

What people say about me

Real words from people I’ve worked alongside, as a collaborator, a manager, or a strategist.

10+ years
in marketing, business & branding
5+ years
leading & building global marketing teams
> 10%
month-on-month
revenue/order growth
Logen is a consummate brand, marketing and digital professional. […] He also played a leading role to align and grow the Crazy Domains, Sitebeat and Vodien brands across content, SEO and social.
Shaad Hamid
General Manager, GrowthOps
Logen is a passionate leader as well as a high performing team player. He keeps himself abreast with marketing trends to stay ahead of the curve. He is a solid strategist for lifecycle and retention marketing […]
Gabrielle Nicolette (Nikki) Roales
Lifecycle Marketing Manager, Newfold Digital
Over the past 3 years that we have been working together, he has grown tremendously […] to a leader in customer loyalty, retention and growth. He has […] built a large and highly talented team from scratch across multiple countries.
Robert Winkelmann
Chief Marketing Officer, Newfold Digital
From our first meeting, it was clear I was working with an expert who understood the nuances of not just strategizing and crafting value-driven content but who also knew how to tailor messages to a highly specific niche audience.
Patrick Compton
Communications Consultant, Flashforward
Logen […] really knows his stuff in the realms of content marketing. I’ve enjoyed working with him and will definitely recommend him to any companies looking for someone to build and execute their content strategy.
Rui Hang Foo
Associate Product Manager, Vodien

Not sure where to start?

Whether you’re overwhelmed or pivoting into something new, this consult helps you get clarity on what to prioritise for results.

Just fill out a short form outlining your situation and goals. If it’s a fit, I’ll personally review your landing page, funnel, or offer (or just your idea) and send back a quick feedback video or strategy note.

This is normally a paid consult, but I’m offering it free right now for warm referrals and early-stage collaborators.

What you’ll get:

  • Walk away with one clear next step
  • Know what you actually need (or don’t)
  • Decide if we should build something together
Contact Me