Case Study · B2B Brand Campaign · Vodien (Singapore)
Led Brand Campaign for Web Hosting Product
Increased YoY new bookings by 49.8% in the first month of Vodien’s 2019 Made In Singapore brand campaign, and increased MoM new bookings for the hosting vertical by 12.19%.
My role
Brand Campaign Lead, Vodien
(Head of Content Marketing,
Newfold Digital, APAC)
Newfold Digital, APAC)
Campaign Type
Brand Campaign +
Product Marketing
(for hosting vertical)
Product Marketing
(for hosting vertical)
Core Deliverables
Landing page with social proof, video case studies and features
Business Impact
Increase in year-on-year new revenue by 49.8%
Deliverables
The campaign featured customer story videos on an interactive landing page and had a paid media component.
Vodien, Web hosting
Results
Increased YoY new bookings by 49.8% in the first month of Vodien’s 2019 Made In Singapore brand campaign, and increased MoM new bookings for the hosting vertical by 12.19%.
+49.8% YoY new revenue in 2019
+12.19% MoM new revenue for the hosting vertical
